Privacy Policy

We at Essential Dynamics Inc recognize that privacy is of importance to you.  Essential Dynamics Inc. (or “Essential Dynamics” or “we”) operates This Policy describes’s use and sharing of personally identifiable information (“PII”– your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to Essential Dynamics when they register (also known as “Registration PII”). The Term “User” refers to a Recipient or a Member. This Privacy Policy applies to the services offered by Essential Dynamics, including any Essential Dynamics-branded URL (the “Essential Dynamics Website”), the Essential Dynamics application developer service and other features (for example, music and video embedded players), Essential Dynamics mobile services, and any other features, content, or applications offered from time to time by Essential Dynamics in connection with the Essential Dynamics Website (collectively, the “Essential Dynamics Services”). The Essential Dynamics Services are hosted in the United States.

The Essential Dynamics Website is a general audience site and does not knowingly collect PII from children under 16 years of age. From time to time Essential Dynamics may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the Essential Dynamics Services, or technology, and such modifications shall be effective upon posting by Essential Dynamics on the Essential Dynamics Website. Your continued use of the Essential Dynamics Services after Essential Dynamics posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If Essential Dynamics materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.


When Essential Dynamics collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of Essential Dynamics. Essential Dynamics may also collect PII from you if you choose to participate in Essential Dynamics Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to Essential Dynamics for review.

Also, Essential Dynamics collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the Essential Dynamics Services, track usage, and for security purposes.
Essential Dynamics Members may also choose to provide or store non-PII information in throughout their Essential Dynamics matrix, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively “Essential Dynamics Matrix”). The information in a Member’s Essential Dynamics Matrix is provided at his or her sole discretion.

Essential Dynamics Members can change their Registration PII and their Essential Dynamics Matrix Information at any time and can control how Recipients, other Members and Essential Dynamics communicate with them by controlling their account settings, available within the “Settings” portion of their Essential Dynamics account.
Cookies. Cookies are small bits of information that Essential Dynamics places on your computer. Essential Dynamics uses cookies to identify your Internet browser, store Users’ preferences, and determine whether you have installed the enabling software needed to access certain material on the Essential Dynamics Services. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on Essential Dynamics Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”). Essential Dynamics does not control these third party cookies and Users of the Essential Dynamics Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the “Notice” section below for more information on customized advertising on Essential Dynamics. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. Essential Dynamics may allow third party pixel tags to be present on Essential Dynamics Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the Essential Dynamics Services.


When you voluntarily provide PII to Essential Dynamics, we will make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses Essential Dynamics will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

At the time you provide your PII, Essential Dynamics will notify you of your options regarding our use of your PII (See “Choice” below). Except as described in this Privacy Policy, Essential Dynamics will not share your PII with third parties unless you have given Essential Dynamics permission to do so (See “Use” below).

Essential Dynamics Services may be linked to Internet sites operated by other companies. Essential Dynamics Services may also carry advertisements from other companies. Essential Dynamics is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the Essential Dynamics Services or for the privacy practices of third party Internet advertising companies. Once you leave Essential Dynamics Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

Essential Dynamics may use cookies and similar tools to customize the content and advertising you receive based on the Profile Information you have provided. Profile Information you provide in structured profile fields or questions (multiple choice questions like “Marital Status”, “Education” and “Children”) (“Structured Profile Information”), information you add to open-ended profile fields and questions (essay questions like “About Me”, “Interests” and “Movies”) (“Non-Structured Profile Information”) and other non-PII about you may also be used to customize the online ads you encounter to those we believe are aligned with your interests. The information used for this feature does not provide your PII or identify you as an individual to third parties.

Some of the advertisements that appear on Essential Dynamics Services may also be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of Essential Dynamics Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.


Essential Dynamics will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If Essential Dynamics obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from Essential Dynamics, Essential Dynamics may periodically use your email address to send you such materials related to the Essential Dynamics Services, as applicable. If you want to stop receiving such materials from Essential Dynamics, follow the unsubscribe instructions at the bottom of each email.

Essential Dynamics employees, agents and contractors must have a business reason to obtain access to your PII. Essential Dynamics may share your PII with those who help us manage or provide Essential Dynamics Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing).

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide Essential Dynamics with a specific service and not for any other purpose. Essential Dynamics may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. Essential Dynamics also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in “Notice” above, Essential Dynamics may customize the advertising and marketing messages you receive on the Essential Dynamics Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. Essential Dynamics prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Essential Dynamics’s advertisers and business partners.

There may be instances when Essential Dynamics may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of Essential Dynamics, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the Essential Dynamics Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if Essential Dynamics sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Essential Dynamics may transfer your PII to the party or parties involved in the transaction as part of that transaction.
When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. Essential Dynamics is not responsible under the EU local data protection laws for Member-posted information.


Essential Dynamics uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Essential Dynamics uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.


Whenever possible, Essential Dynamics Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing “Account Settings”.
If you ask Essential Dynamics to stop using your PII, Essential Dynamics will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.
If you would like to communicate with us about this Privacy Policy or Essential Dynamics’s collection and use of your PII please contact Essential Dynamics at: This email address is being protected from spambots. You need JavaScript enabled to view it. .

Essential Dynamics Inc.

31-64 21st Street, Suite 140
Astoria, NY 11106

[email protected]

(248) 289-3225

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